Tuesday, December 15, 2009

Gucci For UNICEF

By: Jade Jorda


It all started in 2005 when Frida Giannini created an exclusive accessories collection dedicated to the Gucci Campaign to Benefit UNICEF. In 2007 she created a special product to further pursue the brand's commitment to one of the most prominent non-profit organization which only relies on contribution from governments and private donors. This year Giannini commissioned acclaimed author and illustrator Michael Roberts to write a book titled Snowman in Africa, a sequel to his 2004 Snowman in Paradise which will only be sold in Gucci stores and on Gucci.com. 100% of the $25 that the book is worth will go towards UNICEF. A medium-sized Joybag featuring illustrations from the book, as well as an elephant-and-snowman-printed canvas wristlet, a coin purse, another version of the bag and other goodies will be available now through December 31st and 25% of the retail price will go towards the organization that helps thousands of kids yearly. So think about it, this year you could be helping someone in need and at the same time treating yourself to the bag of your dreams. Isn't that part of the holiday spirit? ;-)


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