Wednesday, February 10, 2010

Where Has it Gone?

lacoste spring 2010 ad campaign


woah woah woah,
what a complete change of scenery for Lacoste. I remember the previos ad campaigns which featured preppy models jumping in front of a very modest backdrop. maybe i just want to hang onto the past but, i prefer the last look. This transformation into funky just doesn't seem natural. Even the model looks completely stiff and uncomfortable.
it makes me uncomfortable.

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